Friday, 30 September 2016

What I have done so far

I am currently at the stage of thinking of art tests towards my project. I will explore photo manipulation for designing visual metaphors and spreading messages.  Photo manipulation is not my strongest skill but I will be looking at tutorials online, videos and some books.

I need to get used to photoshop as it will be my main tool for this project.  I have gotten so familiar to illustrator that I ignored the other packages which will not benefit me in future. If I gain a basic understanding of photoshop and start from the beginning, it will strengthen my ability towards my final project as the year goes on.

I will be designing a few already made pieces before I experiment on my own metaphor as I believe it's best to find out how they create the image rather than jump straight into my own idea.

Apart from thinking about photoshop I have also collected a number of books to help me gain an understanding of creative advertising and how it affects the public in Persuasion.  Currently I am writing down a few notes from these books that will be helpful for my research,  I have also booked a trip to the Glasgow design festival talks panel where designers discuss their project, career and their pipeline.  I may book another trip there for the exhibition in November.

Monday, 26 September 2016

Research : advertising messages, helpful links

http://www.nielsen.com/uk/en/insights/news/2015/ads-with-impact-what-messaging-themes-speak-loudest-to-consumers.html

http://whatculture.com/offbeat/20-sneakiest-hidden-messages-advertising?page=2

https://www.slideshare.net/mobile/mikazir/5-methods-of-persuasion-in-advertising

https://designschool.canva.com/blog/print-advertising-ideas/

http://yokedesign.com.au/blog/cialdini-six-persuasion-techniques-that-apple-uses-to-influence-you/

Tuesday, 20 September 2016

Subliminal Messages Through Advertisement: Research Sites

Sites to look at:

http://mashable.com/2015/08/06/hidden-subliminal-design/#eavi2TdiGZqr
http://www.adweek.com/adfreak/40-brand-logos-hidden-messages-starting-most-famous-one-160798
http://mentalfloss.com/article/67223/7-sneaky-subliminal-messages-hidden-ads