My presentation on Persuasion within poster design went OK but I will write the notes on here as I may have skipped over a few notes.
Slide 1:
For my project I want to explore how to persuade people's opinions on poster design. Be that for advertisements or a campaign on opinions. E.g PETA Think!
For my project I want to explore how to persuade people's opinions on poster design. Be that for advertisements or a campaign on opinions. E.g PETA Think!
Slide 2:
Previous work. Explored different themes but really wanted to stay with the graphic design element of the design so went for posters. I haven't explored a lot of this subject but have looked at designers in the past who specialise in this such as Abraham Games and Saul Bass.
Previous work. Explored different themes but really wanted to stay with the graphic design element of the design so went for posters. I haven't explored a lot of this subject but have looked at designers in the past who specialise in this such as Abraham Games and Saul Bass.
Slide 3:
Did a few art tests and ideas to see where my skills are within photoshop. I tested with a stop smoking campaign poster and drew a few thumb nails for my next idea. From them I can tell where my weakness lies and where to improve. It also gives me a taste of how to do a campaign poster. Hopefully this will help on more poster designs on messages and persuasions.
Did a few art tests and ideas to see where my skills are within photoshop. I tested with a stop smoking campaign poster and drew a few thumb nails for my next idea. From them I can tell where my weakness lies and where to improve. It also gives me a taste of how to do a campaign poster. Hopefully this will help on more poster designs on messages and persuasions.
Slide 4/5:
I explored different strategies of persuasion and noticed that visual metaphors work well in receiving the viewers attention. These work well with campaigns and advertisements, funny or shocking. I am more interested in the visual element so this would be a great start on my poster design.
I explored different strategies of persuasion and noticed that visual metaphors work well in receiving the viewers attention. These work well with campaigns and advertisements, funny or shocking. I am more interested in the visual element so this would be a great start on my poster design.
Slide 6:
Metaphors can attract viewers more due to the visual content. John Holocroft explores the shock tactics through his illustration and show the different view on certain topics such as government, modern world, technology, etc.
Metaphors can attract viewers more due to the visual content. John Holocroft explores the shock tactics through his illustration and show the different view on certain topics such as government, modern world, technology, etc.
Slide 7:
Subliminal is another tactic but rarely used as much now. Most movie posters use this tactic as easter eggs for new movies, related movies, etc. It was worrying during the 60s due to a social experiment with the popcorn and the "drink coca cola"
Subliminal is another tactic but rarely used as much now. Most movie posters use this tactic as easter eggs for new movies, related movies, etc. It was worrying during the 60s due to a social experiment with the popcorn and the "drink coca cola"
Slide 8:
Examples of subliminal. Companies such as Marbolro got in trouble due to their tactics of having their logo in Barcode form on a race car. When it speeds up it shows the image of their logo. As promoting cigarettes is banned the company was fined.
Not only is products is subtly shown, in silence of the lambs poster, the moth has naked girls on the back in a shape of the skull. It was a shock at first until I found out that it was homage to Salvador Dalis art work. So it's art subliminally showing another art piece that would get viewers interested.
Examples of subliminal. Companies such as Marbolro got in trouble due to their tactics of having their logo in Barcode form on a race car. When it speeds up it shows the image of their logo. As promoting cigarettes is banned the company was fined.
Not only is products is subtly shown, in silence of the lambs poster, the moth has naked girls on the back in a shape of the skull. It was a shock at first until I found out that it was homage to Salvador Dalis art work. So it's art subliminally showing another art piece that would get viewers interested.
Slide 9:
Another subliminal part is the conspiracies. These are widely known online that can be shared through different users. An example of these would involve Disney and sex, illuminati, 9/11,etc. I want to research on why some people are persuaded that they believe that there is a hidden message in a poster.
Another subliminal part is the conspiracies. These are widely known online that can be shared through different users. An example of these would involve Disney and sex, illuminati, 9/11,etc. I want to research on why some people are persuaded that they believe that there is a hidden message in a poster.
Slide 10:
So for my schedule I have a lot of things to do to make my project stay strong. I plan to attend a Graphics Design festival in Glasgow and attend an open panel to discuss with designers on their work. I would need to research a few more practioners and find out about their creative process. I was thinking about interviews but I will search that online archive as it would be easier to find that specific subject. Lastly I want to try and make more poster designs that would persuade the public and test them to see if it changes opinions (campaigns) or if they want the product (advertisement).
So for my schedule I have a lot of things to do to make my project stay strong. I plan to attend a Graphics Design festival in Glasgow and attend an open panel to discuss with designers on their work. I would need to research a few more practioners and find out about their creative process. I was thinking about interviews but I will search that online archive as it would be easier to find that specific subject. Lastly I want to try and make more poster designs that would persuade the public and test them to see if it changes opinions (campaigns) or if they want the product (advertisement).
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